Image from TheList Company

Let me start by telling you  that this post is about business blogging, but in general it is also applicable to any type of blogs.

Almost every business owner wants to grow their market and reach a larger audience. There is no better tool nowadays but to give your “brick and mortar” business an online presence. This is where business blogging comes in.

Gone are the days when static pages are the king of the web landscape.  The power of blogging has been fully recognized by the business community as a powerful tool in reaching more potential customers.

If you are into business blogging then congratulations! You’ve done the first step (and sometimes the most important).

Since you already have a physical product  to offer  ( it applies to digital products and services too), all you have to do is to sell, sell and sell.

I won’t talk about landing pages here nor the aesthetic design of your business blog. I want to emphasize on this post on how to promote your product or business online in the quickest way possible.

Let’s forget the technical details of a blog. We don’t need the perfect keywords at this time,  in short we don’t need SEO. Believe me, it  will take t time for a search engine to index your business blog. Let’s forget social media such as Facebook,  Myspace, Twitter, etc..  Let’s keep those in the background for a moment.

Your goal is either to make or increase sales. In order for you to achieve this, you need to inform your potential buyers about your business blog. In blogging, the right term is to drive traffic in your site.

so… How can you promote your product as fastest as possible?

By using  a LIST. Most if not all internet marketing gurus will tell you that without list there will be no traffic. Some equates LIST with Profits. In some way it’s is true.

Spread the word about your business blog  by  building a list. But wait a minute, isn’t building a list takes a loooooonnng time?

Well, definitely yes.

But what if, instead of building YOUR OWN LIST, you can LEVERAGE on other people’s list? If you can ask favor from other people (internet marketer) who are willing to share their list, or do a swap so much the better. Just give a share for every sale (like an affiliate).

If you cannot find other people to promote your product through their list, there are companies out there whose specialty is building a list and either you can rent or buy from them. What’s so good about these companies, is they already have market segregation. If you are looking for a consumer list, you can request them to segregate the data according to your criteria such as geography, age, income, purchasing behavior and more. They can even provide you a special list according to your target such as business list, auto insurance list, etc.

I hope I’ve given you some initial idea in promoting your business blog.

Having a business blog pays – but having a profit pays even better!  This can be easily done the fastest way by leveraging on other people’s list.

I received a tip in my email last week stating that “if you want to use your blog to build your list (and you should), then get a new theme”. And this is exactly the reason why BlogDeManila (BDM) is changing it’s theme.

Why Do You Need a List?

If you want to succeed as a blogger, a network marketer or just simply make your online business known, you’ve got to have a system where you can easily communicate with your readers or client. An email auto responder or generally called “LIST”, is the most important tool you will ever need if you want to make money online.

List building can take a lot of time simply because many strategies do not work right away. A perfect example of this is article submissions. You can wait weeks or months for your articles to make their way onto other people’s sites. There are much better methods available to you.

Here are five free strategies that will enable you to build your list much more quickly.

1. Ad swaps involve finding other marketers in your niche, or a complementary niche, who have an equally sizeable list. You provide each other with ads to promote to your lists for mutual benefit. In essence, this doubles the number of your potential buyers and multiplies your chances of enticing people onto your own list.

2. Giveaways enable you to distribute viral materials that contain links to your opt-in form. By encouraging people to pass your giveaway around, you can quickly reach a significant number of prospects. With giveaway events, you can leverage the marketing efforts of the participating marketers.

4. Forum participation is an excellent way to reach out to people who are in your niche. Find niche-related forums, respond to people’s questions with valuable advice, and plug your squeeze page giveaway in your signature file.

5. Social marketing puts you right in front of the people who are most likely to want what you are offering. Visit relevant blogs and add snippets of helpful information in response to posts that refer to the topic of your giveaway. This is key. You want your plug to naturally flow with the topic of the post so that people will be anxious to find out how your product can help them.

When choosing social media sites and forums, make sure they allow do-follow links and that you can add live links in your signature file, as this is the whole purpose of this form of marketing. Not all blogs and forums allow active links.

All of these methods work. It’s a matter of finding the ones best suited to your offer. Forums and social media work best if they have a significant number of visitors or members. If the numbers are small, it will be tougher to get the traffic that you need to build your list quickly.

By utilizing all five methods, you can reach more of the right people faster. Meet their expectations, and you will grow your list.

List building is one activity that you can share with other marketers for your mutual benefit. Not only will you be able to grow your list in record time, but when done correctly, you can see the results of your efforts years down the road.

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