As you may have noticed, I removed the contextual advertising on my post already (Adsense, Bidvertiser, etc).  For the past 5 months or so, this blog earned a less than 10 US dollars! What a pathetic earnings, isn’t?

Contextual advertising doesn’t wok at all (pay-per-click model), at least for this blog.

What went wrong? Are the ads not beautiful enough to attract the readers? Am I not getting enough traffic?

Here are some hard facts about BlogDeManila:

• BlogDeManila’s first time visitors (unique) has an average of  1,929 per month only!
• Yahoo search engine brings more than 50% of my organic visitors.  Organic visitors are what you call natural or traditional visitors who stumbled upon your blog because of the keyword or set of keyword they entered into a search engine.
• MONEY is my topmost keyword! This is the word that people led to my blog when they search the web. Bing.com actually is bringing more visitors due to this keyword. I thought  BlogDeManila is a blogging resources for bloggers? How come “money” is the keyword that search engine are showing? I guess I need to utilize this word on this site …ahem

From these 3 hard facts alone, probloggers like ShoeMoney, Problogger, Jensense – who are earnings thousands if not hundred thousands a month in Google Adsense (in U$ dollars),  are absolutely correct that a blog for blogger should not have a contextual advertising specially Google Adsense!

The Reason?

Bloggers are blind! They don’t see a thing in your blog. Bloggers are reading your content and they can’t see the ads in your site. Their eyes can scan your entire blogs without seeing a single ad. Why?  They have perfectly trained their eyes, subconsciously, to ignore anything beyond your content. Unless you put some pretty and sexy images near your ads

They have this what I call “selective blindness”.

Am I discouraging you to avoid contextual advertising? Not at all. If you’re site is about food, travel, family, gadgets, personal diary and others, except blog for bloggers, then by all means monetize your blog using all the available contextual advertising out there.

Am I not going to use contextual advertising on BDM’s post anymore? I’m currently looking for a good network advertising company that will provide the best CPM (cost per thousand of impressions) instead of PPC (pay per click) model.

I stumbled upon Smowtion which focuses on display ads and banners. They will pay you based on the number of times the ad has been shown on your site. They are still in beta  but I guess it’s worth trying.

Until I can find the best alternative advertising company for this blog’s posts, you won’t see a single PPC ad If you see an advertising link within the post, I assure that it’s either a direct ads that I’m adding or a CPM ad.