Make Your Site Visible To Google And Other Search Engines

January 16, 2009 | By eric | 5 Comments »

Oh boy, I was busy for the past three days and time flies so fast. It was only 3 days ago when I wrote my last post and now, weekend is almost here. A friend of mine is launching a business next week so she asked for my hand to helped her in preparing some business materials.

Anyway, today I will give you the 2nd part of our topic “SEO Here, SEO There, SEO Everywhere“. Remember the WordPress SEO Secrets that I mentioned on my previous post? Well, it’s timing because I received some additional secrets from WordPress SEO author Michael Martine that he wants to share to us.

Basic Education in SEO according to Michael Martine (WordPress SEO Secrets)

For SEO point of view, the parts of the blog the matters most are: Titles, post slug names, headings, and text content. Let’s discuss each one.

  • Titles: Keywords (search terms) in titles are very important to search engines. Titles appear at the top of a browser window or in a browser window tab. The problem with blogs is that your headline automatically becomes the title unless you have a plugin that allows them to differ.
  • Post slug names: The post slug is the virtual file name of a blog post. This is very important to search engines. It becomes part of the permalink for a blog post. You need to set up what are known as “pretty permalinks” in WordPress, and you need to edit the slug for SEO reasons. You want to use important keywords in the slug, just you do for the title.
  • Headings: In your WordPress blog, you can use various heading levels when writing posts to break up the content into sections. Search engines pay attention to keywords in headings. Many people don’t know how to see the controls for headings in WordPress. You have to click on the “Kitchen Sink” button on your WordPress toolbar (barring special buttons added by certain WordPress plugins, it should the last button on toolbar above the write box). Once the second row of toolbar buttons is revealed, use the “Format” drop-down to set headings.
  • Text content: Of course the content of the post must be relevant to a searcher’s needs. Use the same words in the post the searcher would use in a search (keywords). Use them as frequently as you can while still sounding natural (read it out loud to test). Think of it this way: if your searcher has a question, you want your post to be the answer.

If you want to more on how to make your wordpress blog visible to Google and other search, I suggest you check WorPress SEO Secrets. It will explain how to do all of this step by step in words, audio, and video.

If you  have questions on what I posted here, just write it on the comment area and I’ll do my best to answer them.

Update! Update!: WordPress Secrets SEO will be taken out of the market in 2 days. Saturday, the 17th is the last day.

Category: Blogging, Search Engine, SEO

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