Importance of Testimonials
When you’re looking for a product or a services, what do you look for?
Price? Of course, that’s one of the first consideration that you have to look for.But, will you trust that product or services right away? I’m sure you’ll ask somebody about that product or services they are offering, or look for some product reviews as well.
This is where testimonial comes in. You want to know if the product is a good buy or the service is really worth as it is being promoted.
“As Seen On TV” logo is so popular and has been shown to increase retail sales of certain products significantly.It’s a known belief on marketing that people tend to believe what other people believe, especially people they admire or respect. Look at the thousands if not millions of commercials using celebrities promoting their products. That is a form of a testimonial.
Testimonial Page in your Website
Testimonials are so powerful specially done by a client. Having a testimonial page, done right, increase the trust and sales of a website. It’s so powerful that many bloggers/website owners even posting fake testimonials on their site.
If you’re still new on blogging or on online business, make sure to start collecting testimonials now. Even if you will not post them right away, you may still use them as your marketing collaterals that you can show to your prospects.
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