To tell you frankly, I’m tired in catching up with Google when it comes to SEO. Two weeks ago, May 13, 2013, Matt Cutts (Google’s head of Webspam team) released a video outlining 10 points on “what should we expect in the next few months in terms of SEO.”. My first reaction was ” oh no…not again”! I don’t want to do mix and match again on all my blog sites in order to follow the “standards” which Google is changing all the time!
After being hit by Penguin, it’s tough to get to the previous position. I know this, because two of my blogs were affected.
We cannot deny the fact that Google is still the king of search engines and we have to follow the order of the king or at least keep trying as per Google guide line. And I’m glad I’m practicing what I’ve been preaching here.
Below are what on my Post-It list on how to avoid (and recover if you’ve been hit) Google Penguin. Keep this 9 tips in your blogging heart!
- Have a unique and original content. Use quality content. It is still the King!
- Keep your content fresh! Update, update, update!
- Reduce bad links or simple remove all low value links. Also, remove unrelated links in your website specially the links which Google webmaster tools warned you about.
- Start developing good quality links by trying to get backlinks from authority websites.
- Check which pages were being omitted from search results and delete them.
- Quit overly-optimized anchor text with the same keywords.
- Diversify your backlink profile. Use guest posting, social networks, etc.
- Send Google reconsideration request and wait for the update.
One of the points Matt Cutts mentioned is that Google is finding ways to soften the impact created by their Google Panda update. I was relieved when I heard those words.