How To Recover From Google Penguin Update or How to Avoid The Hit

To tell you frankly, I’m tired in catching up with Google when it comes to SEO.  Two weeks ago, May 13, 2013, Matt Cutts (Google’s  head of Webspam team) released a video outlining 10 points on “what should we expect in the next few months  in terms of SEO.”. My first reaction was ” oh no…not again”!  I don’t want to do mix and match again on all my blog sites in order to follow the “standards” which Google is changing all the time!

After being hit by Penguin, it’s tough to get to the previous position. I know this, because two of my blogs were affected.


We cannot deny the fact that Google is still the  king of search engines and we have to follow the order of the king or at least  keep trying as per Google guide line. And I’m glad I’m practicing what I’ve been preaching here.

Below are what on my Post-It  list on how to avoid (and recover if you’ve been hit) Google Penguin. Keep this 9 tips in your blogging heart!

  1. Have a unique and original content.  Use quality content. It is still the King!
  2. Keep your content fresh! Update, update, update!
  3. Reduce bad links or simple remove all low value links. Also, remove unrelated links in your website specially the links which Google webmaster tools warned you about.
  4. Start developing good quality links by trying to get backlinks from authority websites.
  5. Check which pages were being omitted from search results and delete them.
  6. Tell Google Webmaster tool not to crawl useless page such as privacy policy, submit form page, etc.
  7. Quit overly-optimized anchor text with the same keywords.
  8. Diversify your backlink profile.  Use guest posting, social networks, etc.
  9. Send Google reconsideration request and wait for the update.

One of the points Matt Cutts mentioned is that Google is finding ways to soften  the impact created by their Google Panda update. I was relieved when I heard those words.


  • Comment by Jeremiah |

    Eric, I stumbled across your site today on a completely off-topic post where you talked about your 24-hour bike race back in 2010. Anyhow, when I saw your tagline, that you help other people blog, I couldn’t help but click around to see what your site is about.

    It turns out that I run an online marketing agency that does a fair number of Penguin and Panda recoveries.

    Anyhow, enough background … I read this post and wanted to add a minor clarification based on my experience with this type of recovery.

    The 9 points you illustrate are very important, but many of them are Panda-related and have nothing to do with Penguin.

    Of the items you listed, in my experience, these are the ones that people need to key in on regarding Penguin …

    1. Backlink quality
    2. Anchor-text diversity
    3. On-page over-optimization (titles, meta, article copy, sub-headlines, bold/italic/underline, keyword stuffing)

    Anything else related to quality or freshness of content on your site is Panda.

    Now, don’t get me wrong, I’m not saying those things should be ignored … they’re important, but if someone got hit on or around May 23, 2013 when Penguin 2.0 rolled out, those aren’t what they need to be worried about fixing right away.

    Anyhow, great site! Thanks for letting me pitch in.

  • Truth be told, its just this year that i started paying attention to these Google Guidelines for my blog. And although i haven’t been hit by Google for any violations, still, i gotta do what i have to do to never be hit by the Penguin.

  • Comment by Roch |

    The best way is to write cornerstone content that provides good information to users (real people) and not search engines only. With using the right keywords and optimizing the page just enough, you can spare your site from being penalized by Google updates.

  • Comment by joy | chemist2writer |

    I honestly don’t know what google penguin (and panda?) updates are but I hope I won’t be penalized or anything. I read through your list and I think I’m not doing anything against their rules – or I hope so, anyway :/

  • Comment by Kris Edison |

    My blog is quite new. It doesn’t have rank yet but some pages were already indexed on Google and Bing. I’m not into link building. Maybe, I need to focus on contents before going to link building.

  • Comment by killboredom |

    Thanks a lot for this, I am fairly new to blogging and this post has made me understand more about Penguin, I will follow your tips 🙂

  • Comment by finajenny |

    I dont know much about things like SEO or backlinks. I don’t even know what are those all about but I am guessing it has something to do more on making some bucks by blogging. I guess I got a lot more to learn when it comes to blogging… and yep thanks for sharing.. I might as well read more about it 🙂

  • Comment by Rogelio Olivar |

    Indeed this is a very great tips..

  • Comment by sef tiburcio |

    actually an original content will increase the possibility that it will make your blog and page rank better!:)

  • Comment by jsncruz |

    Whatever the update is, it’s not going to be affecting bloggers if they don’t think about “how to get around” policies set by search engines, and think a lot more on how to improve writing and improve social reach. I’ve never really thought much about ‘how to avoid being hit’ by these updates, and my blog is just fine 🙂

    Blogger partner, Google.

Leave a Reply