Let’s admit it, Entrecard is now the “currency” of most bloggers. It’s being traded like a real currency. Most of the online contest are also using EC as their prizes.
Entrecard (EC) is first and foremost a free blogging network that truly brings visitors to your blog. You can earn EC credits which allows you to display an ad of your blog on other blog sites within the community either by “dropping” or clicking the EC “drop” button.
The formula is More EC drop = more visits = more credits = more friends = more links = more traffic!
The more traffic your blog site is making, the more Mr. Google and Ms. Alexa will love your site. The more adorable your looks to them, the more you’ll get candies too!
Alright, not the sweet candy but the potential moneys your site can generate. Money? of course! How? Just browse around this blog site and you’ll find the treasures that I’m telling you.
Let’s go back to our the topic. Yes, EC can generate a lot traffic for your site BUT it can cost you money too and this is one of the bad things of Entrecard (EC). How? It happens when a dropper (someone who clicks on the EC “drop” button) clickk on the button and leave your blog or website right away.
These droppers are what we call “Power Dropper”. They visit blogs solely for the sake of dropping EC cards in order to earn 300 credits in the shortest possible amount of time. These power droppers can increase your bounce rate which can COST YOU MONEY.
The bounce rate is defined as the percentage of visitors who turn around at the entry page and immediately leave the site. Such visitors “bounce” out and never see additional pages.
With high bounce rate, the traffic that EC droppers gave on you is useless. Google does punish for a high bounce rate, and droppers contribute to a high bounce rate. This is the problem with Entrecard, all this “card dropping” just to get the same crappy traffic back is a waste of time.
BUT, there is still hope. Watch for my next topic on how to best use EC for your benefits.