3 Tips For Creating a Google-Friendly Site
If there is one audience out there that you want to impress with your site, it’s gonna be Mr. G.
Why?
Simply because Google is the King of all search engines. No, not the king but THE EMPEROR!
According to the latest report by Experian Hitwise, Google accounted for 71.43 percent of all U.S. searches conducted in the four weeks ending Aug. 1, 2010. While Yahoo! Search, Bing and Ask received 14.43 percent, 9.86 percent and 2.32 percent, respectively.
Based on this report, there’s no denying that Google is still the undefeated King of all Kings of Search Engines.
And when the “emperor” talks, everybody listen. This is the reason why we need to make our blog/website a Google-friendly site. Even the famous internet marketing genius, John Chow, bowed down to Google when his site was banned by the emperor.
There’s no other way to be a Google-friendly site but to follow the pointers that Google posted on their Webmaster’s tool site.
Here are the 3Tips for Creating a Google-friendly Site and Achieve Good Rankings.
1. Give visitors the information they’re looking for. Contents, good contents, quality contents. Make sure your site or blog contains useful information specially the home page. Provide unique content that is worth reading to your readers.
Encouraged, engaged, influenced your readers! Give them what they want.
2. Make sure that other sites link to yours. Links, good links, quality links. Are you familiar with the famous line “No man is an island”? Do you know the meaning of it? It means man cannot live alone. This is the same with a blog or a web site, you can’t make it without other linking to you. Links help search engines to find your site.
Make sure that you are getting natural links. Avoid participating in a link exchange schemes and watch out for “bad neighborhood” that are linking to as well. If you follow tip no.1, other sites will surely link to yours.
Tip: Best inbound links are from those sites that pass PageRank and have the same niche like yours.
3. Make your site easily accessible. Don’t hide! Don’t ever be an invisible site! Don’t make it hard for the “emperor’s soldiers”to find you.Make sure that search engines can crawl your site. Structure your blog or website exactly what the search engines are looking for. Every page should have a minimum of one static link. This is where off-page optimization comes into play.
Try considering a static cache for your blog.
Tip: For wordpress users, you may want to use WP Super Cache plugin – a very fast A very fast caching engine for produces static html files. I’m pretty sure that your webhost will thank you for it.
The emperor’s soldiers hate broken links. Check for broken links and incorrect HTML.
There you are fellow internet citizens. I just presented to you the quick and short but very important 3 tips to make your site visible to the world. If you want the emperor to notice you - be friendly, not only to the authority but to other citizens as well. Don’t forget to follow the rules if you don’t want your site ending up in prison (sandbox a.k.a. Google penalty). If you’re site is not friendly, the Emperor will surely banish your site from its search results.
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>> Even the famous internet marketing genius, John Chow, bowed down to Google when his site was banned by the emperor. <<
I disagree with this.
It was Google who bowed down to John Chow. When they removed John's site from their index, John just shrugged it off saying "Go to hell, I don't need you anyways."
I suggest you read this:
shoemoney.com/2009/07/16/google-gives-in-to-john-chow-proves-ends-justify-the-means/
Hey, Ark!
Actually that post of ShoeMoney was misleading.
For the latest Google Vs. John Chow case and how it was solved you can read it from John Chow’s post itself:
http://www.johnchow.com/john-chow-gives-in-to-google-back-in-search-engine/
This post of John appeared after ShoeMoney’s post.
To recap John Chow’s post, here are his final words:
“Because of this, my recommendation to you is just to work with Google and comply with their Webmaster Guidelines instead of going against them. Sure, it might be fun to be like John Chow and play the rebel but you have to keep in mind that I am the exception and not the rule. Most blogs can not grow to any meaningful size without Google traffic.”
So in short: Follow what the King is saying..err.. the Emperor
Bu still, John Chow proved that he can make his own kingdom even without Google.
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