Scan Your Site for Bad Links and Increase Your Google Rank!

I was actively browsing webmasterworld.com forum, and came to a thread where broken links are being discussed. If you don’t know what is Webmasterworld.com is, all I can say it is THE authority site where SEO scientists and Search Engine Engineers are actively discussing everything and anything about well… search engines and all the algorithms that goes with it. Yes, they are also the radar for any slight changes on the algorithms of major search engines such as Google.

broken links google rankings

 

I’m digressing a little bit already. Anyway, that’s an introduction of Webmasterworld forum for you.

Let’s go back to broken links. The question posted was “Do broken links hurt Google rankings?”.

Here are just some of the feedback I got from that  thread, in no particular order:

- Internal broken links are quite likely a quality issue, always fix those as soon as possible.

- External broken links may not be quite so important, but it’s a good idea to run a check every few months and fix what you can.

- If the backlink breaks because the site changed the URL after the backlink was already in place, then that could cause a ranking drop.

One comment that caught my attention was, Read more

Video Screencast – Best Alternative to Help File

home-screencastI’ve been involved in the IT industry for 15 years and  working on a software which we started developing exactly 11 years ago. The software is being used by hundred of thousands of users in the Maritime industry. We developed this software to be user-friendly as much as possible or what we call “dummy proof”.

However, there’s no such as perfect software. Eventually, when the users doesn’t understand a thing on what is going on their PC or laptop, they  whine or complain anything under the sun even if it’s not the fault of our software.

It’s not easy to have a real time support for our software since it’s installed on vessels which are often offshore for 3 moths or more. We can’t even send a technician to help them solve their problem right away because of the nature of their route.

To minimize support issues we used a lot of images and screen shots within the help file in our previous released versions instead of just plain text. Unfortunately, even if we  already filled-up the help file with  pictures, there are still a number of users who constantly nagging us on how a particular feature works. So for our latest software, we decided to record each every step on how a particular feature works by using a screencast software. We also added a sort of subtitles in the screencast because our software has multilingual interface as well. Ever since we used this technique our support issues went down to as far as 90%!

Not only we provide videos of our software for the benefit  of our users, but we even encourage them to send a screencast to us if they encounter any error. With these procedures, we can easily track and solve their problem.

If you really want to “dummy proof” your software, I highly suggest to convert your plain text help files or guides to a more visual video recording.

Top 5 SEO Tips for 2014

top-seo-tips-2014

Wow, in just few days we will leave 2013 behind already and I’m making myself ready for 2014. I’ve been (again) very busy with a lot of online and offline endeavors for the past months and I’m forgetting to update BlogDeManila.com.

I’ve been busy training for my run ( yes, I’m into Fun Runs and Marathons) for the whole year! So, I’m calling it quits, well temporarily. I’m taking a break and let my body absorb and enjoy all the food this season. :)  It’s already my off-season for the rest of the month until the year ends. I’m just taking it easy and relaxing.

While doing this, I forced myself to study SEO for 2014. Looking at various online resources and listening to a lot SEO, experts and of course reading the mind of Google (specifically Matt Cutts), I was able to compile the five (5) most important steps you need to do if you want to be ahead in your SEO for 2014. You can arrange them in no particular order but personally I want to organize them from the least to the most important. Again, this is my personal preference only.

Here are the Top 5 SEO Tips For 2014

Read more

Adsense Now Supports HTTPS Ads

Https adsense support

Google Adsense announced today the support for HTTPS sites such as those serving financial service pages and e-commerce sites. Looking at the SSL-compatible ad code, the only difference from non-HTTPS is the absence of “http” in front of the script source, instead the source now begin with two forward slashes. Of course, internally to Google adsense engine, everything is different and only the engineers inside Google  knows what was modified and added.

<script>
google_ad_client=“ca-pub-xxxxxxxxxxxxxx”;
google_ad_slot=“yyyyyyyyyyy”;
google_ad_width=300;
google_ad_height=250;
</script>
<script src=”//pagead2.googlesyndication.com/pagead/show_ads.js“></script>

The updated Adsense code is designed for publishers who are using HTTPS on their websites. Previously, sites running in HTTPS doesn’t have the luxury of having Adsense on their site. If you want to place ads on secure pages, you’ll need to use the new SSL-compatible ad code.

 

For more information, please visit Google Adsense Help Center.

Send Unlimited Emails Without Paying a Monthly Fee

If you are into network marketing or selling stuffs online, there’s a big possibility that you have your own database of mailing list.

No doubt email marketing is still the most effective way to introduce yourself, sell your product or services.  Take a look at Groupon and other deals sites – these companies companies  are earning in millions of dollars by  just sending a very simple emails to their subscribers encouraging them to buy their discounted products from them.  You can see that email marketing works simply because of it’s high effectiveness, fast and the most important is – it’s low cost.

A client of mine from UAE wanted me to find a solution where they can send their newsletter to their subscribers. They are currently using a web based solution however the cost is getting  more expensive as their subscribers list is growing. So they requested me to find a standalone software they can run in their server 24/7. There are only two requirements they insist that I”ll focus on: 1. be able to send to emails to unlimited subscribers and 2. be able to use SMTP server on a rotational basis.  I reviewed a number of popular software for mass emailing until I ended recommending which I considered are the top two.

atomic-mail-senderAmong the two bulk email software that I’ve reviewed for almost a week, my client decided to buy Read more

Why Do Successful Online Entrepreneurs Choose Bluehost

A lot of successful online business owners prefer Bluehost as their number one choice when it comes to hosting their sites. Instead of charging you for each services offered, Bluehost provides a number of their services for free! In fact, Bluehost offers only one low monthly fee for their shared hosting packages. You can actually go here and see what their customer said about the services provided by Bluehost.

If your online business doesn’t bring enough profits, I guess it’s the best time to re-evaluate the business model you are using. There’s no denying the fact that there a lot of people making money on their online business. You can google and find out that there are already multi-millionaire because of their web based businesses. If they are making a killing, bluehostwhat about you? Do you know one of the reasons they are successful? They know how to choose the best web hosting provider that can boost their business while keeping their expenses low. If you don’t have much knowledged what is the best webhosting for your business, you can check this link on some tips to choose perfect web host.

Most online business owners know that having a successful web presence is more than just a sales tool. It is synonym to a business card, it must be unique and it should have it’s own distinguish personality. From the moment your customers sees it, they should already have Read more

How To Recover From Google Penguin Update or How to Avoid The Hit

To tell you frankly, I’m tired in catching up with Google when it comes to SEO.  Two weeks ago, May 13, 2013, Matt Cutts (Google’s  head of Webspam team) released a video outlining 10 points on “what should we expect in the next few months  in terms of SEO.”. My first reaction was ” oh no…not again”!  I don’t want to do mix and match again on all my blog sites in order to follow the “standards” which Google is changing all the time!

After being hit by Penguin, it’s tough to get to the previous position. I know this, because two of my blogs were affected.

google-recovery

We cannot deny the fact that Google is still the  king of search engines and we have to follow the order of the king or at least  keep trying as per Google guide line. And I’m glad I’m practicing what I’ve been preaching here.

Below are what on my Post-It  list on how to avoid (and recover if you’ve been hit) Google Penguin. Keep this 9 tips in your blogging heart!

  1. Have a unique and original content.  Use quality content. It is still the King!
  2. Keep your content fresh! Update, update, update!
  3. Reduce bad links or simple remove all low value links. Also, remove unrelated links in your website specially the links which Google webmaster tools warned you about.
  4. Start developing good quality links by trying to get backlinks from authority websites. Read more

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